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Born from the Alaïa Group, a modern innovator in the board sports community.


The Alps, a place where we’re from, a landscape in which we play, one we aim to protect.


Another way of practicing board sports, another way to produce equipment.


We plan to work with manufacturers located and sourced in Europe, making sure we collaborate with businesses that follow the same values we do.

Sustainable impact

We aim to innovate by ethically resourcing sustainable materials to develop our products. From the production to the packaging, sustainable and eco-friendly solutions are our concerns.


We desire to offer lasting products that will follow you throughout your journey. We choose to produce high-quality clothing using alternative materials to create timeless and comfortable pieces.