Finally Switzerland becomes in a way unlocked, its first swell has arrived at Alaïa Bay!
First Swell Collection is a colorful ode to surfing in the middle of the Alps, turning the Sion Valley into a Valley of Waves, transforming the well known Subaru Impreza into a surf car!
This spring collection brings playful beach essentials to the Bay. Spring is here, swell will surely be, grab a board and party wave!