The AAA - First Swell

Finally Switzerland becomes in a way unlocked, its first swell has arrived at Alaïa Bay!

First Swell Collection is a colorful ode to surfing in the middle of the Alps, turning the Sion Valley into a Valley of Waves, transforming the well known Subaru Impreza into a surf car!

This spring collection brings playful beach essentials to the Bay. Spring is here, swell will surely be, grab a board and party wave!

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