On Air! Tunes

On Air! Tunes

Music is universal. It brings people together. Every month, we will be presenting a new Spotify playlist, curated by surfers, artists and much more !

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Geoff McFetridge

Geoff McFetridge

  This sneak-peak story from The California Issue features an amazing artist, skater and surfer – Geoff McFetridge.   The Canadian father of two cu...

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How it All Started & Why

How it All Started & Why

As you may (or not) know, Alaïa is the name of the first Hawaiian surfboards. Since surfing is the base for several board sports, it made sense fo...

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